Motion / Video

Tonic Eyewear

PROJECT overview

The challenge
To create an online video showcasing Tonic Eyewear's quality of the 'Slice' lens ~ the lightest glass lens on the market.
creative direction
A stylised multi-camera approach that incorporated dialogue from an interview along side with supporting b-roll footage. Working in this format minimised the need for multiple takes and gave us the flexibility to integrate an interview style approach within the showcase.
project services
• Storyboarding • On location audio / video capture interviews • Creative direction • Video production and editing • Audio selection and pace / timing • Light leak styling • B-Roll video sourcing and capture

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