3D Rendering

StayDry

PROJECT overview

The challenge
To mock-up realistic 3D renders of Staydry bedding products in their branded and packaged form.
creative direction
We decided to showcase the Staydry bedding range as 3D renders due to all the complications of reflections and refractions that the plastic packaging material was going to create through traditional photography. We built 11 different packages and mapped materials and fabrics around 3D objects to give every product a real life look and feel. This gave us the flexibility to completely control how we wanted the product(s) to be featured in any upcoming promotion or communication pieces.
project services
• Brand Identity • Brand Strategy • 3D Renderings • Product Photography • Packaging Design • Print Literature • Website Design / Construction

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