Packaging

Staydry

PROJECT overview

The challenge
To create a retail facing brand for 'incontinence' bedding products, manufactured under the commercial business of Crystal Healthcare.
creative direction
We took an existing brand called Staydry and totally re-engineered it to be the retail facing brand of the Crystal Healthcare business. The brand needed to reflect a premium position in the market and communicate an uncompromisable commitment to quality, wellbeing and happiness. The stylised penguin logo mark is friendly and has universal appeal. The strong name and typeface provides a confident and reassuring message to it’s customers. We used soft pastel colours as highlights to appeal to the elderly and their carers. We also used a complimentary dark charcoal gray to help position the brand as ‘premium’ and to also allow the products to pop from the shelf.
project services
• Brand Identity • Packaging Design • Product Photography • 3D Renderings • Print Literature • Website Design / Construction

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