Signage Wayfinding

Smokey Den

PROJECT overview

The challenge
To show people what Smokey Den offers and increase walk-ins off the street and inspire them to try their food.
creative direction
Smokey Den cooks chicken a little differently to most. They charcoal and smoke their chicken to give it a wonderful and irresistible flavour. As most people off the street don’t know their story, we decided to develop some external signage in the Smokey Den brand style of their signature dishes. It’s worked a treat. Through beautiful photography and clean typography and design, we were able to bring these flavours to life and really entice people to walk through the door.
project services
• Signage / Wayfinding • Product Protography • Food Styling

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