Power Crunch

PROJECT overview

The challenge
To promote the range of protein bars for Power Crunch and communicate their point of difference.
creative direction
Power Crunch is a US based protein brand. Although they are relatively new in Australia and New Zealand, they’ve had great success and traction ~ now available in every 7-Eleven store. To help in building their brand awareness, we developed a series of communication pieces based on the look and feel of their current brand identity highlighting their range of flavours and the unique qualities of texture and taste. With a vibrant colour palette, strong headlines and bold imagery, they have universal appeal that’s hard to skip.
project services
• Advertising • Signage / Wayfinding • Packaging Design • Print Literature • Point of Sale Materials • 3D Renderings

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