Brand Identity


PROJECT overview

The challenge
To create a superior mattress brand for Comfort Sleep that’s premium and reflects the new technologies that are built into the bed.
creative direction
The NeoLuxe bed is the ‘Mercedes’ of beds. It’s an award winning exclusive mattress specifically designed for a particular retailer. It’s fusion of a classic and contemporary typeface on a black background gives the brand an ‘upmarket’ and luxury feel, delivering on the sort of feeling that can be expected from sleeping on the mattress. The hint of red gives the brand a signature and memorable look, helping to give it a heightened sense of class and prestige.
project services
• Brand Identity • 3D Renders / Cutaway Illustrations • Print Literature • Product Photography • Signage / Wayfinding

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lovemark brand engagement