Signage Wayfinding

Mvintage

PROJECT overview

The challenge
To tell the Mvintage brand story and attract more people to their Westfield Doncaster kiosk.
creative direction
Mvintage is a designer jewellery brand from Malta that creates custom pieces for the 30+ year old female market. They wanted to open their first retail outlet in Australia and wanted to offer the Australian market something different and unique. Because the Mvintage brand had no awareness or recognition in Australia, we had to approach this messaging project from a very ‘brand centric’ perspective and tell their story in every way possible. We cleverly crafted some communication messages around the kiosk using pops of vibrant colour to help increase customer engagement and create more conversations with the sales people.
project services
• Creative Copywriting • Signage / Wayfinding

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