PROJECT overview

The challenge
To create a brand identity and packaging platform that communicated the essence of the product ~ vibrant and tasty chips made from 100% real fruit.
creative direction
Delische are chips, made from real fruit. And once popped into the mouth, they expand and explode with flavour. So to capture this intense natural burst of flavour, we created a brand identity and naming system that reflected the nature of these chips. It needed to look natural, but delicious ~ hence the name ‘Delische’. Using natural organic curves in the vibrant pink logotype, soft natural colours and cuts of real fruit, we were able to capture the ‘100% natural’ proposition and allow the brand to really pop on shelf.
project services
• Brand Identity • Packaging Design • Product Photography • Food Styling

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