Signage Wayfinding


PROJECT overview

The challenge
To increase brand visibility and recognition externally of Camec’s Queensland retail store.
creative direction
Camec is Australia largest retailer of RV and Caravan equipment. Their Queensland store lacked brand presence, visibility and understanding from a street level. Using their current brand assets, we re-engineered external facades of the building to be more in line with a ‘retail look’ and custom designed communications and messages to help elevate the brand more powerfully from an ‘on street’ point of view.
project services
• Signage / Wayfinding

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