Print Literature

Botany Group / Walkers

PROJECT overview

The challenge
To create a Christmas Catalogue that reflected the premium Walkers Shortbreads brand, it’s unique and proud Scottish heritage and quality of product for Botany Group.
creative direction
The Christmas catalogue for the Botany Group is a big promotional tool for their business. It’s used to help sell their products to retailers and businesses. This year was particularly important to Botany Group because they’ve been chosen exclusively as the distributor for the Walkers brand in the Australian market. The catalogue needed to communicate and reflect the significance of the Walkers brand. We used rich, deep and saturated colours to help communicate the look and feel of the Walkers brand and themed each section of the catalogue to match with the type of product being promoted.
project services
• Christmas Catalogue Design • Print Literature

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