Brand Identity

Baby Royale

PROJECT overview

The challenge
To create a unique brand identity for a suite of organic baby formula products that had a universal appeal to parents for the overseas and Australian market.
creative direction
The Baby Royale project was an extremely fun challenge as we created a brand identity and entire story around the products based on the hero characters and their circle of organic friends. Through a carefully selected colour palette, hand crafted type, organic patterns and illustrations, we designed the identity and packages with a set of iconic characters, created from the viewpoint of a child. These were a colourful and fun visual expression of the brand that was intended to appeal to a universal audience in the overseas market, as well as Australia.
project services
• Brand Identity • Brand Style Guide • Character Design / Illustration • Advertising • Packaging Design • 3D Renders • Product Photography • Print Literature • Signage / Wayfinding • Website / Digital

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