To create a unique brand identity for a suite of organic baby formula products that had a universal appeal to parents for the overseas and Australian market.
The Baby Royale project was an extremely fun challenge as we created a brand identity and entire story around the products based on the hero characters and their circle of organic friends. Through a carefully selected colour palette, hand crafted type, organic patterns and illustrations, we designed the identity and packages with a set of iconic characters, created from the viewpoint of a child. These were a colourful and fun visual expression of the brand that was intended to appeal to a universal audience in the overseas market, as well as Australia.
• Brand Identity
• Brand Style Guide
• Character Design / Illustration
• Packaging Design
• 3D Renders
• Product Photography
• Print Literature
• Signage / Wayfinding
• Website / Digital
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