Website / Digital

30XY Group

PROJECT overview

The challenge
To create an online destination where customers can go and discover 30XY’s capabilities, expertise and experience within the waste management space.
creative direction
The new site for 30XY needed to reflect the new brand identity and positioning we developed. Being a waste management business, the site needed to communicate a sense of cleanliness and open space. We developed proprietary photography to help convey the dedication and hard work they put into every job and a friendly conversational tone of voice that you’d expect to come from a family business. All of which is underpinned by the brand positioning of ‘we care’.
project services
• Brand Strategy • Brand Identity • Print Literature • Photography • Signage / Wayfinding

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