love is the heart of all relationships

the heart of brands

STORY

our approach – the love triangle™

discovery

It’s understanding the business, market, audience and competitive landscape and exploring the dimensions of the business that make it different.

Research
Insights
Workshops
Internal Engagement
Evaluation

ideation

It’s the thinking and strategic process of building a brand, developing a story and identity system that connects and resonates with each audience.

Naming
Brand Strategy
Positioning
Brand Architecture
Communications Plannin
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expression

It’s bringing the brand to life through imagery, tone of voice and personality and creating an engaging brand experience at every touchpoint.

Brand Identity / Guidelines
Literature
Advertising
Signage / Wayfinding
Digital / Motion

‘power of Brand’ workshops 

  • Lovemark’s ‘Power of a brand’ workshop is a half-day interactive learning session for CEO’s / Directors and Marketing Managers of businesses.

    The workshop provides first hand insight into some of the proprietary principles and processes we use to help build ‘brand’ and create greater engagement. Participants will gain a greater understanding and appreciation around the importance of ‘brand’ and the fundamental role it plays in fuelling business growth.

    The workshop explores new areas of brand and also covers some familiar practices of business and marketing. It helps participants connect the dots between the functions of business, marketing and ‘brand’, providing a clearer picture into the power of ‘brand’ and the impact and value it has on all areas of business.

    Some leading global brands are showcased to help demonstrate the theory and process of building a strong brand and participants are encouraged to discuss and share their thoughts throughout the session.

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Lovemark

story

the HEART OF BRANDS

Love is the heart of all relationships. It’s what connects people together. And it’s what connects people with brands. Lovemark builds stronger relationships between people and brands to create greater engagement. Crafting a brand experience that continually surprises and engages at every point. Taking a customer centred approach to design and making every interaction count. We call it the ‘Love Triangle’ and it’s our approach to building and connecting brands.

Everything we do starts on the inside. We spend time immersing ourselves into the business, the environment which people work in and of course the challenge. We’ll ask lots of questions. We’ll challenge things (when appropriate). And we’ll problem solve together because that’s what great relationships do ~ work together. It’s about connected thinking, sharing ideas and thoughts that create opportunities and producing outcomes that deliver greater meaning and value.

If you have a challenge you’d like to share, we’d love to chat.

Love is the heart of all relationships. It’s what connects people together. And it’s what connects people with brands. Lovemark builds stronger relationships between people and brands to create greater engagement. Crafting a brand experience that continually surprises and engages at every point. Taking a customer centred approach to design and making every interaction count. We call it the ‘Love triangle’ and it’s our approach to building and connecting brands.

Everything we do starts on the inside. We’ll ask lots of questions. We’ll challenge things (when appropriate). And we’ll problem solve together because that’s what great relationships do ~ work together. It’s about connected thinking, sharing ideas and thoughts that create opportunities and outcomes that deliver greater meaning and value.

If you have a challenge you’d like to share with us, we’d love to chat.

Xspace is unique & creative.

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yrs education

25

yrs experience

36

# brands

276+

coffees

28,080+

lovemark founders

carl taranto

Carl is a proud and passionate creative thinker and problem solver. With over 18 years of industry experience, he has the expertise and credibility to take on any brand and business challenge. He is a perfectionist at heart, works through challenges systematically and enjoys working collaboratively.

nelson martins

Nelson lives and breathes entrepreneurialism. Every fibre of his being is focused on improvement and competitive advantage. With 18 years of industry experience under his belt, Nelson’s approach to problem solving and business experience greatly complements the collaboration with his best friend Carl.

LOVEMARK BRAND ENGAGEMENT